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Sprite is a colorless, lemon and lime flavored, caffeine-free soft drink, created by the Coca-Cola Company. It was developed in West Germany in 1959 as ''Fanta Klare Zitrone'' ("Clear Lemon Fanta") and introduced in the United States as Sprite in 1961. This was Coke's response to the popularity of 7 Up. It comes in a primarily silver, green, and blue can or a green transparent bottle with a primarily green and yellow label. ==Marketing== Over the years, Sprite advertising has used the portmanteau word ''lymon'', combining the words ''lemon'' and ''lime'', to describe the flavor of the drink. Sprite's slogans in the 60s and 70s ranged from "Taste Its Tingling Tartness", "Naturally Tart", and "It's a Natural!" and "It's Sprite!" ''Fanta Klare Zitrone'' was renamed Sprite in West Germany in 1968. Sprite started its most memorable campaign in the early 1980s with the words "Great Lymon Taste Makes it Sprite" which remained on the logo for many years. By the 1980s Sprite had begun to have a large following among teenagers; marketing ads for the product were changed to cater to this demographic in 1987. "I Like the Sprite in You" was their first long-running slogan. Many versions of the jingle were made during that time to fit various genres. The slogan was used until 1994. In 1994, Sprite created a newer logo that stood out from their previous logos. The main coloring of the product's new logo was blue blending into green with silver "splashes," and subtle small white bubbles were on the background of the logo. The word 'Sprite' had a blue backdrop shadow on the logo, and the words "Great Lymon Taste!" were removed from the packaging. This was the official American logo until 2006. During 1994, the slogan was also changed to "Obey Your Thirst" and was set to the urban crowd with a hip-hop theme song. One of the first lyrics for the new slogan were, "Never forget yourself 'cause first things first, grab a cold, cold can, and obey your thirst". Toward the late 1990s most of Sprite's advertisements featured amateur and famous basketball players. The tagline for most of these ads was, "Image is nothing. Thirst is everything. Obey your thirst." In 1998, one commercial poked fun at products with cartoon mascots.〔https://www.youtube.com/watch?v=6fA8ad71n94〕 In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, were humorously exaggerated.〔(Sprite And Its Meaning )〕〔(AdvertisementAve.com - A Better Basketball Player? )〕 Also in the 1990s, Sprite launched the short-lived "Jooky" advert campaign. The 30-second television spots poked fun at other soft drinks' perceived lack of authenticity, ridiculous loyalty programs and, in particular, the grandiose, bandwagon-driven style of advertising popular among other soft drink manufacturers, notably Pepsi. The tagline for these spots was "Image is nothing. Thirst is everything. Obey your thirst." For a time, one of Sprite's recognisable mascots in the UK was a sickly-looking goblin (an alternate version of the normal depiction of a sprite) that would cause trouble for those unlucky enough to acquire it rather than the expected Sprite. The commercials not only used the "Obey your thirst" tagline, but would also mainly use "Only one Sprite's right" or "Get the Right Sprite". In 2000, Sprite commissioned graffiti artist Temper to design a limited edition can which saw the design on 100 million cans across Europe. In 2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to exploit the hip-hop market for soft drinks. In 2006, a new Sprite logo, consisting of two yellow and green "halves" forming an "S" lemon/lime design, began to make its debut on Sprite bottles and cans. The slogan was changed from its long running "Obey Your Thirst" to just "Obey" or being replaced with "Freedom From Thirst" in many countries. The advertisement themes received their first major change for this decade as well. The "Sublymonal" campaign was also used as part of the alternate reality game the ''Lost Experience''.〔()〕 This also resurrected the "lymon" word. Sprite redesigned their label in 2009, removing the "S" logo. In France in 2012, the drink was reformulated removing 30% of the sugar and replacing it with the sweetener Stevia. This led to the drink containing fewer calories. This soon spread to Ireland, the UK and the Netherlands in 2013. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sprite (soft drink)」の詳細全文を読む スポンサード リンク
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